Brands & Merch Media

Topman music platform comes to Channel 4

By | Published on Thursday 20 January 2011

Topman CTRL

Topman’s music sponsorship programme CTRL is coming to the telly. The retailer has bought some airtime on Channel 4, and has commissioned production company CC Lab to make six thirty minute programmes, to be hosted by that lovely Huw Stephens chap.

Each edition will have a guest who helps pick the bands that play – they’ll be the ‘controller’ see, or the ‘ctrlr’ presumably – and lined up for that role are Mark Ronson, Inbetweener James Buckley and Misfit Iwan Rheon. There’ll also be features about the grass roots music industry, with spotlights on labels, bloggers and fanzines.

Says Topman marketing man Jason Griffiths: “The Topman CTRL MX shows will provide us another opportunity in cementing our partnership with Channel 4 and an exciting new facet to the already established CTRL initiative by the introduction of Huw Stephens and his fellow controller guests.  After the two years of solid delivery on this initiative it naturally felt right that this was the next milestone to propel CTRL into a new level of marrying music with fashion”.



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