Topspin and Essential announce alliance

By | Published on Tuesday 23 November 2010

Following up on its alliance with [PIAS] in the UK, Topspin yesterday announced another British partnership, this time with Essential. Under this deal, the US digital firm’s digital widgets and technical wizadry will be available to artists and labels the UK-based label services company works with. To kick things off, Topspin technology will be used to power a four-week marketing campaign at Essential’s sister company, Cooking Vinyl.

Topspin co-founder Shamal Ranasinghe told CMU: “Essential has always been a critical marketing and distribution partner to artists, and Topspin is excited to officially join forces to provide our direct-to-fan marketing platform as a key offering in their services. We’re delighted that our first campaign is with Cooking Vinyl, a legendary and globally recognised independent label”.

Essential and Cooking Vinyl man Mike Chadwick added: “Topspin are the market leaders in the direct-to-fan marketplace and understand how to build and manage a fanbase like no one else. Their innovative tools and direct marketing knowledge will bring new elements of creativeness to our campaigns that can only benefit our labels and artists”.