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Business News Digital
Trent Reznor talks up streaming, as Beats goes live on Southwest Airlines flights
By Andy Malt | Published on Tuesday 4 November 2014
Taylor Swift might be blinkered when it comes to the certain future of recorded music, but Trent Reznor is right up the whole streaming thing. True, he is in the employ of a streaming company, but SHUT UP, YOU.
Speaking to Billboard, Reznor said: “I am on the side of streaming music, and I think the right streaming service could solve everybody’s problems. Ownership is waning. Everybody is comfortable with the cloud – your documents, who knows where they are? They are there when you need them. That idea that I’ve got my records on the shelf doesn’t feel as important even to me as it used to. I just think we haven’t quite hit the right formula yet”.
Speaking about his continued role with Beats Music since the company was purchased by Apple earlier this year, he added: “Beats was bought by Apple, and they expressed direct interest in me designing some products with them. I can’t go into details, but I feel like I’m in a unique position where I could be of benefit to them. That does mean some compromises in terms of how much brain power goes toward music and creating. Though this is very creative work [even if it’s] not directly making music [and] it’s around music”.
It’s not clear if one of those things is Beats’ latest announcement, which is that it is available without paywall to passengers on Southwest Airlines via the Southwest Entertainment Portal on its wi-fi enabled planes. I hope it wasn’t his idea, it doesn’t seem like the most amazing thing ever. Still, interesting, I guess.
