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Business News Deals Digital
Triller partners with SoundCloud to promote emerging artists
By Andy Malt | Published on Friday 7 May 2021
Triller and SoundCloud have announced a partnership that will see the latter curate a new playlist of emerging artists on the former’s platform.
Updated monthly, and curated by SoundCloud’s Repost creator services division, the playlist will sit in Triller’s Music Discovery tab, with all tracks available for use in Triller users’ own videos. Artists will also be able to link to both their SoundCloud and Triller profiles.
“With a shared goal of showcasing established and emerging talent, this partnership puts artists first – just like Triller does”, says the video-sharing app’s CEO Mahi de Silva. “In front of a global audience, emerging artists will now have the opportunity to develop a Triller fanbase that is empowered to create, share and connect”.
Head Of Artist Marketing at Repost, Allison Moore, adds: “The new SoundCloud playlist on Triller offers one more way to elevate and promote the rising artists who are building their careers independently today. We’re very excited to be working with Triller to connect these artists with a new audience – helping them to get discovered, build their profiles and grow their careers both on and beyond SoundCloud”.
The new playlist is live now.
