Brands & Merch

Trojan Records announces Clarks tie-up

By | Published on Thursday 5 July 2012

Trojan Records

Trojan Records has announced a new alliance with footwear brand Clarks Originals which will see four new mixes of The Pioneers’ 1971 version of ‘Let Your Yeah Be Yeah’ being released.

The remixes will come from Toddla T, Riva Starr, The Mighty Crown and TOKiMONSTA, and will be available via the websites of both Clarks Originals and the legendary reggae label. The tie-up is to mark 40th anniversary of Clarks’ desert trek boot.

Says Toddla T: “I love Clarks Originals. I love the style, I love the heritage and the way the brand plays such a big part in music in general. I think what they’re doing with international artists and cultures is amazing and it genuinely joins the dots between cultures even though it’s a British brand. I go Jamaica… I see it there, I go America… I see it there. It’s a thread between different types of people but they’ve all got the same love for it”.

Meanwhile Trojan Records Marketing Manager Johnny Hudson told CMU: “This is another great partnership for Trojan Records this year and these remixes are going to be awesome. Like our affiliation with Lambretta Clothing, Clarks Originals has a history with our label that goes back to the roots of both brands. We’re looking forward to combining our marketing and PR to draw in new listeners as well as serve our existing 10,000 strong Trojan Appreciation Society, which has become one of the most active label fan sites in the world”.



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