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Troy Carter steps away from artist management to join Spotify

By | Published on Tuesday 7 June 2016


Artist manager and entrepreneur Troy Carter is heading for a senior job over there at the Spotifys. And why not, I say. Get in there and play with that borrowed billion before it all runs out and you’ve suddenly got those pesky city types busy having opinions about everything you do. Just ask Team Pandora, that’s no fun whatsoever.

Probably still best known for managing Lady Gaga during her rise to fame, Carter has managed a number of artists over the last fifteen years, most recently including Charlie Puth, Kamasi Washington and Meghan Trainor. Meanwhile his Atom Factory business, alongside artist management, has invested in and supported an assortment of start-ups, especially in the tech domain, and including Spotify.

In his new role at the streaming music firm, Carter will be Global Head Of Creator Services, and it’s believed that will involve securing artist exclusives and creating original content. Confirming his new job, Carter said on Facebook last night: “I’m a firm believer that Spotify is the future for music. In my new role [there], my job is just a natural continuation of what I’ve always done – protect the voice of artists. Always have and always will”.

Atom Factory will continue to operate in the start-up space, with Carter stating that “my team will stay in place to run our tech, culture and hustle outlet as well as launch a brand innovation agency. And through Smashd Labs and Cross Culture VC, I’ll still continue investing in great founders that have the ability to deliver next wave disruption to culture”.

Though, on the artist management side, according to Billboard, Carter will step away from managing Trainor, who will join the roster of Jeffrey Azoff’s new Full Stop Management, to date best known for taking on the management of Harry Styles’ solo career.

Carter adds in his Facebook post: “After fifteen years of talent management, I’ve decided that it’s time to explore new roads. I’d like to thank all of the artists that gave me such an incredible opportunity by entrusting me and the Atom Factory team with their careers: Eve, Lady Gaga, John Legend, Meghan Trainor, Charlie Puth, and many many others. THANK YOU!”