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Tru Thoughts Sharp & Ready to raise flag for sound system culture

By | Published on Wednesday 5 November 2014

Sharp & Ready

The Brighton-based Tru Thoughts has raised a new sub-label, Sharp & Ready, designed to spotlight the ‘new wave’ of artists on the UK sound system scene.

The idea to create the new imprint came via a conversation Tru Thoughts co-founder (and interviewee at The Great Escape Convention earlier this year) Robert Luis had with august sound system DJ Jean-Claude ‘Lionbeat’ Charnier, initially over a potential label deal for Charnier’s managerial ward, jungle/reggae/roots man Congo Natty.

And whilst that wasn’t (and still hasn’t been) sealed at the time, the Sharp & Ready brainwave was clinched by Luis’ admiration for the scene, and for TT newest signings, London pairing Ghost Writerz, whose bottom heavy new single ‘Back It Up’ is released on 8 Dec.

Says Luis: “To find very creative people making music that you feel needs to be heard, and is capturing the moment, is great when you run a record label. These artists are adding something important to a scene that is definitely bubbling”.