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Digital Top Stories
TuneCore and Topspin announce alliance
By CMU Editorial | Published on Thursday 3 May 2012
Digital distributor TuneCore and direct-to-fan experts Topspin yesterday announced an alliance which will enable the two companies together to offer an end-to-end solution to artists and rights owners looking to get their music into all key digital stores and platforms, while also selling product direct to core fanbase.
The new partnership will see the two firms integrate their technologies later this year, seemingly enabling users to manage digital distribution and direct-to-fan transactions via one platform. Users of either of the two firm’s services who don’t currently have accounts with the other will also be offered discounts to encourage artists and rights owners to utilise the integrated service.
Topspin has announced a number of alliances of late, though most previous partnerships have been about integrating the company’s sell-through system into other content platforms, including YouTube and MTV.
