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Brands & Merch
Twitter and Pepsi partner on music programme
By CMU Editorial | Published on Thursday 31 May 2012
Twitter has announced a new partnership with Pepsi in the US based around music. Part of the drinks brand’s Live For Now global marketing campaign, the music initiative will see Pepsi produce a weekly short web-programme looking at the music and artists trending on the micro-blogging platform, as well as streaming a series of exclusive gigs via its enhanced Twitter profile page and giving away free Amazon downloads to users who follow Pepsi and tweet its hashtag.
Says PepsiCo’s Brad Jakeman: “The Pepsi partnership with Twitter is awesome on so many levels. Twitter is the quintessential ‘now-time’ media, which is a natural fit with our ‘Live For Now’ global campaign. Combine that with Pepsi’s long association with music and the result makes for a cool and innovative experience for music fans everywhere”.
Don’t forget you can follow CMU’s ‘now-moments’ on the quintessential ‘now-time’ media platform, where we too provide cool and innovative ‘now-read’ nuggets that have a lot of the ‘wow factor’ at twitter.com/cmu. See, I could work in marketing.