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Digital
Twitter poaches Syco’s digital boss
By Andy Malt | Published on Tuesday 3 September 2013
Syco Entertainment’s Head Of Digital Theo Luke is moving to Twitter, where he will lead the social network’s strategic advertising programme Amplify in the UK and EMEA, reports Campaign.
Launched last year, Amplify works with advertisers on promoted photos and videos across the network, and has so far worked with companies such as Coca-Cola, AT&T and Sony Pictures.
