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Twitter’s new music strategy starts with Billboard partnership

By | Published on Friday 28 March 2014

Billboard Twitter Real-Time Chart

Just yesterday we were talking about Twitter being in talks with new partners for music offerings. Though we were talking in terms of SoundCloud, Vevo and Beats Music, not Billboard. But it was Billboard that Twitter announced as its new music buddy yesterday afternoon.

The partnership will see the creation of the Billboard Twitter Real-Time Chart, which will track tweet-based discussions about music in the US and (as the name suggests) create a real-time chart of popular artists.

Janice Min, Chief Creative Officer of Billboard parent company Guggenheim Media, said: “Billboard has always been the standard by which music popularity is measured, and Twitter and its millions of users worldwide have added an entirely new dimension and pace to the way the marketplace interacts with, and evaluates, music and music-makers. The Billboard Twitter Real-Time Charts, a natural extension for media brands so in sync in the music space, stands to once again dramatically shape the conversation around the content and the business”.

Twitter’s Head Of Music Bob Moczydlowsky added: “Twitter is where the music of the moment is discovered and discussed – every day, new songs and new artists are breaking on the platform. We’re partnering with Billboard to create a groundbreaking chart to track the conversation around music as it happens. This means when artists share songs and engage with their audience on Twitter, the buzz they create will now be visible to fans, other musicians and industry decision makers in real-time”.

The deal is part of Twitter’s Amplify advertising programme, which has already seen it work with companies such as Coca-Cola, AT&T and Sony Pictures. It also follows the announcement last week that the social network was shutting down its short-lived standalone #Music app.



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