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UK announced as featured country at Great Escape 2015, plus topics of core convention strands revealed

By | Published on Thursday 22 January 2015

The Great Escape

The Great Escape returns this May for its tenth anniversary edition, showcasing over 400 new bands across the city of Brighton, with over 3000 music business professionals in town to learn, debate, network and discover new talent.

For the fifth year, CMU Insights will curate the convention side of the proceedings, presenting four core full-day strands that will put the focus on some key areas of the music business in 2015. And these strands are: Music Licensing – Explained At Last!, Music Marketing Is Broken – Let’s Fix It, How To Sell Out Gracefully – Better Brand Partnerships and What’s The Point Of A Record Label Anyway?

Through case studies, research, interviews and debate we will: reveal how digital income is split between artists, labels, songwriters and publishers around the world (Music Licensing – Explained at Last!), discuss why repeat listening and online playlists are now key to music marketing (Music Marketing Is Broken), explore how the band / brand relationship is evolving (How To Sell Out Gracefully) and assess how ‘360 degree record deals’ should be working (What’s The Point Of A Record Label Anyway?).

TGE also announces today that, for its tenth anniversary year, the festival’s featured country will be the UK. Festival Director Kat Morris explains: “In its history, The Great Escape has built a reputation as one of the most significant international festivals on the circuit and we are always incredibly proud of our lead country partnerships”.

She goes on: “These collaborations provide new artists a key opportunity to perform at the UK’s biggest industry event, being highlighted to some 18,000 attendees. As we celebrate the festival’s tenth anniversary, we feel it’s the perfect time to focus on the huge amount of brilliant, homegrown talent here in the UK”.

Cross-sector trade body UK Music is already backing this initiative, with its CEO Jo Dipple telling reporters: “I am delighted The Great Escape has put the UK in the spotlight for its tenth anniversary. We produce the best music in the world so it is right to acknowledge that and give a bigger platform to our emerging artists. I can’t wait to hear some great live music in May”.

The first announcement about this year’s artist line-up will come next week, with details about speakers, case studies and interviewees appearing in the CMU Insights strands to follow soon, as well as news on other sessions and events happening within the festival and convention.

Delegate passes that get you access to all of this are still available at the early bird rate of £145, for now. Click here to buy your pass, and check out more information about the topics being explored in the CMU Insights strands here.