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Universal allies with music publishing division of China’s RYCE Entertainment

By | Published on Tuesday 8 November 2022

Universal Music

Universal Music Publishing in China has announced a deal with the music publishing division of Chinese media and entertainment firm RYCE Entertainment. The major will now administrate the songs catalogue of RYCE Publishing.

The partnership will, Universal says, allow its Chinese division to “exclusively lead global administration responsibilities for some of the country’s all-time best-sellers and tracks that have helped establish C-Pop as a global force”, while providing a “global infrastructure and opportunities for RYCE’s writers and artists to reach new audiences around the world”.

Not only that, but “UMP China will work hand in hand with RYCE Publishing to further expand its roster of songwriters and producers, and the projects available to them, as it continues to establish itself among the region’s leaders”. Lovely stuff.

Says MD of UMP China, Joe Fang: “We saw the rise of J-pop three decades ago and its massive influence on audiences across Asia. Now K-pop is a global phenomenon as we all know, and there has been a very key bridging force between these genres in the last two decades”.

“With China rising to become the sixth biggest music market of the world”, he goes on, “I believe the time of C-pop is here. RYCE Publishing, with its hybrid talents and border-crossing catalogues, is a central piece of that next bridging force and I’m THRILLED that UMPG will play an instrumental role in supporting these future chapters of music history”.

RYCE Entertainment CEO Daryl K adds: “Our publishing arm is at the very core of RYCE. It’s our creative hub and where we innovate and create. We protect and promote our writers with a vengeance and we’re excited to continue doing so with UMP China. We’re looking forward to the fruits of our partnership”.

Music in the RYCE catalogue includes hit songs performed by the likes of TFBOYS, Jackson Wang, Amber Liu and Sitar Tan.