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Business News Deals Labels & Publishers
Universal expands partnership with Thai label Hype Train Group
By Chris Cooke | Published on Tuesday 12 July 2022
Universal Music Thailand has announced an “expanded partnership” with the Hype Train Group, which the major describes as “Thailand’s hottest new music label”, and who are we to argue with that? And, I mean, it’s just generally pretty hot in Thailand, so to be the hottest overall, well, that’s damn hot. Maybe even jam hot. Though Beats International were unfortunately unavailable for comment. As usual.
Anyway, this deal. What’s it all about? Well, while Universal was already Hype Train’s distributor, this expanded partnership will create “a springboard for Thai artists to export their creativity to music lovers around the world”, with Universal “providing global reach to help introduce Hype Train artists and music to audiences worldwide”, while Hype Train will bring “its proven ability to sign artists and create hits for its target audience, domestically and within the region”.
Says Hype Train’s CEO Krerg Chankwang, who is also a leading hip hop producer in the country: “Partnering with Universal Music Group over the past two years has been a great success, and now that the label is home to thirteen artists, it’s time for further growth. This is an important milestone to elevate the collaboration with Universal Music beyond being just a distribution partner, into a broader partnership deal that will benefit the entire Thai music community and beyond”.
Meanwhile, Universal Music South East Asia CEO Calvin Wong adds: “Nino is the most exciting and successful music producer to come out from Thailand in the last five years, and we can’t wait to help his artists to reach the next level – not only within Thailand, but the rest of Asia, as well as globally. The roster of acts he has built is amazing and we look forward to further success in this partnership”.
Particular success stories artists wise at Hype Train include Seedaa The Villain and Sprite, the latter of whom signed to the label after appearing on the Thai version of the hip hop centric talent show ‘Show Me The Money’.
