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Universal hires former Global exec for new global classical role

By | Published on Monday 3 February 2020

Universal Music

Universal Music has created a new role within its classical division called EVP Global Classics And Jazz. And it’s hired an exec from media firm Global to take on the job. Though, in case you think they got all confused when recruiting for the new post and only went with CVs that had “Global” written on them, it’s possibly worth noting that – while at Global Radio – among the station’s that were part of new hire Sam Jackson’s remit was Classic FM.

The major says that the creation of the new globally focused classical role “reflects the ongoing evolution of the genre, focusing on innovation in listening and a greater awareness of audience and consumption habits to drive global growth for UMG artists”.

And as for what Jackson will be doing, well, he will “bring his knowledge of audience access, touchpoints and discovery to international marketing, content creation, brand expansion, digital innovation and strategic communication”. Which sounds like a whole load of fun, doesn’t it? It’s all about touchpoints and brand expansion in the classical world these days.

Confirming the hire, Dickon Stainer, who is CEO of Universal Global Classics And Jazz, told reporters: “I’m delighted that such an experienced and forward-thinking executive has joined the Global Classics And Jazz division at this pivotal moment in the era of fan engagement. Sam has a broad and pioneering track record of success in attracting diverse audience sectors to different types of music and his experience will help us provide expertise and insight for our world-renowned and developing artists”.

Jackson himself added: “Over the last fifteen years, I have been extremely fortunate to work closely with the team at Universal Music – a fantastic group of people who are so clearly committed to serving audiences with the finest recordings. In this digital age, there has never been a better opportunity for classics and jazz to be enjoyed by an even broader audience, and I cannot wait to work with the team and their outstanding artists”.