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Universal India announces tie up with ticketing firm
By CMU Editorial | Published on Tuesday 4 October 2011
In the same way that Universal’s recent tie up with Live Nation in the US will likely result in various direct-to-fan services, enabling artists and rights owners to more easily bundle tickets, content, merchandise and CDs, the major’s Indian division has announced a new alliance there with a ticketing firm called KyaZoonga.com.
That partnership will utilise KyaZoonga’s direct-to-fan relationships in India, offering consumers physical and digital products from Universal artists as well as tickets.
Says KyaZoonga.com co-founder Neetu Bhatia: “We’re delighted to be forming this path-breaking partnership with Universal Music Group that not only continues to build on our momentum and strengths in entertainment and sports ticketing, but also helps us connect artists and fans in India like never before. The music market in India is evolving fast and so are its consumption patterns. We wish to be at the forefront of delivering these products and services so as to drive significant value to and a direct connects between customers and artists alike”.
