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Universal Music to open hotel chain

By Andy Malt | Published on Monday 12 October 2020

With the record business having held up reasonably well during the pandemic, Universal Music has decided that now is the time to get into the hospitality business. The company is set to open three Umusic Hotels in Atlanta, Georgia; Biloxi, Mississippi; and Orlando, Florida. And why the hell not? Apart from all the reasons.

A partnership with investment firm Dakia U-Ventures, the new musical hotels will be managed by the Pyramid Hotel Group. It is planned to open more hotels around the US and worldwide, assuming that these first three are successful enough.

“Through music’s unique power to inspire and unite – especially given UMG’s unparalleled roster of artists and labels – Umusic Hotels will both highlight these cities’ rich music heritages and provide new opportunities for artists to reach fans in immersive, innovative and authentic ways”, says CEO of Universal Music Enterprises, Bruce Resnikoff.

Chair of Dakia U-Ventures, Robert Lavia, adds: “Every destination holds a great story just waiting to be told through its cultural heritage and its music. Through this new concept, we will both help people discover new ways to channel their love for music and the arts and help empower the transformation of communities worldwide through cultural, inspirational, creative and conscious collaboration”.

“And we’re THRILLED to work together with Universal Music Group”, he goes on, “who shares our vision and passion about the powerful role of culture and music for each community we touch”.

No dates have yet been announced for the opening of the hotels. Stay up to date on the Umusic Hotels website.