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Universal relaunches EMI China, names three signings

By | Published on Tuesday 1 July 2014

EMI

Universal is relaunching EMI in China, the one-time British major record company having pretty much wound up its operations in the region five years ago prior to its acquisition by the Universal Music Group. The all new EMI China launched yesterday with the announcement that it already had three Mandopop artists on its roster: Show Lo, Rainie Yang and A-Mei.

Confirming the relaunch of EMI China, Max Hole, boss of Universal Music Group International, told reporters: “EMI’s heritage in the region makes this is a very exciting re-launch. At Universal Music we’re huge believers in the potential for the music business in China and the importance of investing in local artists. A-Mei, Show Lo and Rainie Yang are such talented artists that I’m delighted they have agreed to join us in the new EMI China”.

The new label will be overseen by the boss of Universal Music Greater China, Sunny Chang, with first signing A-Mei doubling up as the new venture’s Brand Director. Chang said of the new label: “We are proud to continue EMI China’s enduring legacy through A-Mei, Show and Rainie. This is the start of a new era for the label and we are excited to bring the music of these well-loved artists to a new generation of fans”.



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