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Universal releases range of facemasks for charity

By | Published on Monday 27 April 2020

Billie Eilish mask

Universal-owned merch company Bravado has announced a range of facemasks, made in partnership with artists from across the major label’s roster. A response, obviously, to the COVID-19 pandemic, artists involved in the project include Ariana Grande, Billie Eilish, The Weeknd, Slipknot and The Rolling Stones.

Costing £15 each, net profits from sales of the masks in the UK will be donated to Help Musicians. All UMG staff are being offered free masks, and 50,000 will also be donated to people working in the community during the COVID-19 outbreak.

“I’m humbled and grateful to work with artists and partners who are passionate and driven to deliver a programme that supports those that need it most during this unprecedented time”, says Bravado CEO Mat Vlasic. “This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe”.

However, the merch firm is also keen to stress that facemasks are no panacea when it comes to the COVID-19 pandemic. A disclaimer on the website for the masks notes: “For the avoidance of doubt, the use of cloth face coverings does not protect you against COVID-19, and is not intended to replace recommended measures to stop the community spread of COVID-19, such as social distancing, washing your hands and refraining from touching your face”.

Studies on this sort of thing are fairly contradictory at the moment, though, so why not take a punt? It’s for charity, after all. All masks in the range are washable and reusable. Browse and buy here.