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Universal winding down Sinfini Music as standalone site
By Chris Cooke | Published on Monday 21 December 2015
Classical music website Sinfini Music – which set out to make classical more accessible to those unfamiliar with the genre – has stopped commissioning new editorial content, according to Classical Music Magazine.
The Sinfini website was actually a Universal Music-owned initiative, though its editorial covered releases and events across the classical genre. Earlier this month it also launched a new playlists service called Pitched, powering classical tracklistings on Spotify and Deezer.
The mega-major says that the Sinfini Music team will now focus on creating content for the website of its classical label Deutsche Grammophon, seemingly instead of running a standalone editorial service. It’s possible that the Pitched service could also become a standalone project, given Universal’s wider interests in curating playlists on key streaming platforms.
Classical Music quotes a Universal Music spokesman as saying: “Sinfini Music will now power the launch of the English language element of Deutsche Grammophon’s comprehensive site. Sinfini’s unique content will amplify and enhance the online presence of this already iconic label”.
