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UTA appoints new Director Of Artist Brand Strategy
By Chris Cooke | Published on Monday 7 February 2022
The London office of talent agency UTA has appointed Irene Agbontaen to the new role of Director Of Artist Brand Strategy within the company’s music brand partnerships team. She will work with European artists on UTA’s rosters on brand partnership projects.
Agbontaen has previously worked in the fashion and wider creative industries via her TTYA London clothing brand and its spin-off events programme TTYA Talks, and has also consulted on projects with brands like Apple, Nike and YouTube Music.
Says UTA’s Co-Head of Global Music Brand Partnerships, Toni Wallace: “Throughout her career, Irene has always been at the centre of culture, design, and fashion. She is a tastemaker and entrepreneur who has continuously helped leading brands redefine how they connect with younger audiences and talent in music and the arts. She will be an invaluable asset to our London office and our clients around the world, and we couldn’t be more excited to welcome her to UTA”.
Agbontaen herself adds: “UTA has been a leader in successfully connecting the worlds of business and pop culture. I am so excited to join the team and focus on using creative thinking to develop strategies and long-lasting partnerships for talent”.
