Business News Digital

Vevo and Dailymotion extend partnership to Europe

By | Published on Wednesday 31 July 2013


Online video platforms Vevo and Dailymotion have announced the extension of their partnership in the US to France, Ireland, Italy, Spain and the UK. The deal sees Dailymotion bring 75,000 ad-supported videos from Vevo’s catalogue to its users, covering music videos, live performances and original music programming.

As previously reported, Vevo recently renewed its partnership with Google to provide content to YouTube. There had been speculation, as the original deal between the two companies came to an end, that Vevo would look to sign a deal with an alternative platform. It’s possible that talks relating to the expanded Dailymotion partnership was a catalyst for those rumours.

Announcing the deal, Vevo’s Director of Business Affairs and Business Development, Eric Mackay told CMU: “We are delighted to announce the extension of our partnership with Dailymotion. It will allow Vevo to deliver our huge catalogue of premium music videos, live events and original programming to Dailymotion’s music-hungry users. This further strengthens Vevo’s platform offering and cements our position as the world’s leading all premium music video platform”.

Meanwhile Marc Eychenne, Dailymotion’s Head Of Content in EMEA added: “Dailymotion is committed to providing our users with great original content, and music is one of our most popular areas, so we are very excited to extend our partnership with Vevo on this. This will provide great content to our European users and a platform to help Vevo reach many more music fans”.