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Vevo releases some stats

By | Published on Thursday 20 February 2014

Vevo

Music video service Vevo yesterday released its ‘UK Music Video Viewership Report’ which contains “information regarding 2013 viewership numbers to offer analysis on consumer behaviour trends”.

Mainly that ‘Blurred Lines’ was the most shared video in the UK last year. Which may be deeply, deeply depressing but hey, perhaps everyone was sharing it with the message “what the fuck – why have Universal Music just released an anthem for rape apologists?”

Away from all that, total video views via Vevo in the UK were up 29% to 2.6 billion last year, while worldwide views were up 33% to 55 billion. Meanwhile non-PC-based viewing, so via smartphones, tablets or smart TVs, were up 201%, so that such platforms now account for 51% of overall Vevo-style video watching.

You can download the full reportĀ here.



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