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Vevo streams iTunes Festival via Apple devices and browser

By | Published on Wednesday 12 March 2014

iTunes Festival & SxSW

Vevo announced yesterday that it will be streaming live footage from the all-new US edition of the iTunes Festival, which is taking place as part of SXSW this week.

Though the deal between the Sony/Universal owned music video platform and big bad Apple will only benefit users of the tech giant’s devices, or its ‘just never quite as good as Chrome’ web browser Safari.

Vevo kicked off its live streams with the Coldplay, Imagine Dragons and London Grammar gig last night, with shows featuring the likes of Soundgarden, Pitbull and Keith Urban still to come. The streams are accessible via Vevo’s iOS and Apple TV apps (in countries where said apps are available), or via the Vevo web platform if a user is suing Safari.