Business News Deals Digital Media

Vevo strikes deal with BBC to get Live Lounge footage

By | Published on Wednesday 28 October 2015


Appoint former BBC exec as your new boss. Appoint another former BBC exec as your content chief. Grab yourself a bucket load of BBC content. Well, it’s not quite that easy, but Vevo has certainly become quite ‘beebified’ in recent months. It should watch out, Johnny Whittingdale might try to shut it down.

Anyway, Vevo has done itself a deal with the BBC’s commercial division Worldwide, which will give the Sony/Universal-owned video platform over 200 performances from Radio 1’s ‘Live Lounge’ strand. Which is bloody good news for Radio 1 chief Ben Cooper because, he says, “Vevo is one of my favourite apps”, making this deal “utterly fantastic”.

Meanwhile, says Vevo’s Alex Kisch: “We’re excited to collaborate with BBC Worldwide and BBC Radio 1 to bring such an iconic and unique programme as ‘Live Lounge’ to Vevo’s growing audience. We see this as a tremendous first step in our collaboration as we look to expose Live Lounge’s phenomenal music catalogue and forthcoming performances to new audiences around the world”.

And as for BBC Worldwide’s Director Of Radio And Music Dominic Walker, well, he’s just “delighted” that “we have been able to broker this deal on behalf of the BBC which benefits the BBC, record labels and artists alike”.

Archive footage from the ‘Live Lounge’ will start appearing on Vevo next month.