This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Media
Vice buys i-D
By CMU Editorial | Published on Wednesday 19 December 2012
Vice Media, the company behind Vice magazine and its various spin-off business ventures, has bought London-based style mag i-D. Vice says the acquisition will help it expand its wider media interests, including its online and video-based platforms, into the fashion space.
The Guardian quotes Vice’s Andrew Creighton, who previously worked for i-D, as saying: “We have traditionally built everything we do here within the company, but i-D was perfect as a partner to launch a play into fashion. What i-D has not necessarily done, by accident or design, is move into the digital area in a big way”.
i-D’s founder Terry Jones, who reclaimed full ownership of the title in 2004 after two decades of being in business with Time Out, will retain a minority stake in the publication with his wife Tricia. He said of the new deal with Vice: “This marks the beginning of an incredibly exciting chapter in i-D’s history. There is a huge void in video-driven fashion channels and this partnership will fill and dominate that void”.
While the printed Vice magazine is a free title, i-D will remain a newsstand magazine, for the time being at least, though its new owners seemingly feel that the real potential of their new partnership with Jones is online, where Vice and i-D together will bid to win a slice of the online fashion media market.