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Digital Top Stories
Virgin announces Spotify deal
By CMU Editorial | Published on Wednesday 6 July 2011
Virgin Media has announced its long expected partnership with Spotify, which will see the ISP offer the streaming music service to its customers, with subscriptions bundled in with net access fees.
Virgin customers will be able to choose between the standard online only package or the premium mobile version, seemingly for the same price as if they bought them from Spotify direct. The main innovation is that Spotify will also work via a Virgin customer’s TV set, though it’s not clear whether that will be available with the cheaper subscription package, or only the premium version.
Confirming a deal was now done with Spotify and the record companies (who had to be consulted about the incorporation of the streaming service into Virgin’s platform), Virgin Media’s Jon James told reporters: “We are delighted to have united the Virgin Media brand with the world’s best music service. Spotify will help our customers to fill their world with music, whether it’s at home or on the go, and provide a unique way to get even more out of Virgin Media’s leading digital services”.
