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Artist News
Viva Forever may return
By Andy Malt | Published on Thursday 18 July 2013
Spice Girls musical ‘Viva Forever’ may return to the stage at some point, producer Judy Craymer has told The Telegraph. As previously reported, the show was closed in June after it’s insufferable shitness made sure that no one wanted to watch it. Well, apparently. Actually, not apparently, according to Craymer.
She told the paper: “Oh yes, I’m sure ‘Viva!’ will rise again at some point. It can be worked on. It was heartbreaking that we had to close it. I wouldn’t say there weren’t faults with it, but I love the Spice Girls, and, when you are thinking about a subject to write a musical about, I think that the Spice girls have earned a place on our landscape”.
She added: “Audiences had a good time. It wasn’t ‘Mamma Mia!’ but I wasn’t trying for it to be ‘Mamma Mia!’ It was meant to be more the combination of [writer] Jennifer [Saunders] and comedy, with a wink at pop culture”.
“It wasn’t ‘Mamma Mia!” – that’s damning with faint praise, if I ever heard it.
