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Brands & Merch Media
Vodafone to sponsor commercial radio chart show
By CMU Editorial | Published on Monday 8 November 2010
Global Radio has announced that Vodafone, those fashionable tax dodgers, will be sponsoring its Big Top 40 Chart Show, which currently airs on 125 commercial radio stations around the country. It’s the first time the weekly chart show has had a sponsor since it changed its name from the Hit40UK last year. The twelve month sponsorship will promote Vodafone Freebees, a new promotion for cheap-skate pay-as-you-go customers.
Global Radio’s Group Commercial Director Mike Gordon told reporters: “A sponsorship of this scale truly reflects the phenomenal reach and innovation of the ‘Big Top 40’. We’re thrilled at this partnership and are proud to introduce ‘The Vodafone Freebees Big Top 40′”.
Vodafone Brand Director Danielle Crook added: “‘The Vodafone Freebees Big Top 40’ gives us a massive opportunity to get our message out that we offer great value to millions of Pay as you go customers across the UK. We’re excited to be able to reach such a huge audience with such a compelling message”.
