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War Child launches new fundraising membership platform

By | Published on Wednesday 3 November 2021

War Child

The charity War Child has launched a new music-led fundraising platform called The Right To Dance which encourages people to make a monthly £3 donation in return for which they will get access to content, events, offers and merchandise created in partnership with the dance music community.

It’s the latest in a long line of collaborations between the charity and the music industry, running all the way back to the ‘Help’ album release in 1995. The aim of the new platform is to reach a new community of younger and engaged donors.

The charity will also stage a series of fundraising events under the TRTD banner, beginning with a Yemen Emergency Fundraiser on Sunday 5 Dec at Oval Space & Pickle Factory, tickets for which go on sale tomorrow. Content available to members will include a series of features on dance music and clubbing scenes around the world, plus monthly exclusive mixes, the first from South African DJ and Producer DJ Lag.

Confirming his support for the new initiative, DJ Lag says: “War Child have always understood the music space well and this specific campaign has an electronic music focus which felt like a very honest fit. Obviously the organisation is doing amazing work with children and young people around the world and to be part of those efforts is truly a privilege”.

Also commenting on the TRTD programme, War Child CEO Rob Williams adds: “For over 25 years War Child has been working with the music industry to make remarkable things happen. In the UK, War Child’s work has motivated artists to record unique music and perform unforgettable shows. Now, we add a building block to our musical heritage with The Right To Dance – creating a new movement rooted in the values shared between War Child and the underground music community to change the lives of children living in conflict across the world”.

You can access The Right To Dance here.