Business News Deals Digital Labels & Publishers

Warner and Spotify announce podcast deal

By | Published on Friday 16 April 2021

Warner Music

Warner Music and Spotify have announced a new “innovative” podcast development deal. What’s so innovative about it? Well, it involves podcasts that will tell the stories behind some of the hit songs released by the music company and the artists who wrote them. So very innovative.

“The most impactful podcasts share with music the key component of storytelling and personal experience”, says Spotify’s VP Global Studios & Business, Courtney Holt. “In partnership with Warner Music Group, we look to develop stories leveraging their unique artists and catalogue. We look forward to helping them leverage the power of podcasting to forge a deeper connection with fans”.

Warner’s Chief Digital Offer Oana Ruxandra adds: “We’re excited to take this step forward with Spotify as we strengthen and deepen our existing partnership. Podcasts provide an opportunity to unlock value for artists and songwriters by delivering fresh and unique stories to music fans across the globe. We look forward to working with Spotify to experiment and drive growth in podcasting”.

Warner already makes numerous podcasts presented by or about artists signed to the label. Those ones aren’t innovative though.