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Warner launches new dance label Major Recordings
By Andy Malt | Published on Tuesday 14 March 2023
Major record label Warner Music has just launched new dance-focussed record label Major Recordings. Which is definitely not confusing. The imprint will be headed up by Sam Mobarek and will sit under Warner Records, and its first signing is Parisi, in partnership with the major’s (but not Major’s) FFRR label, which is part of the Parlophone division. As I said, none of this is confusing.
“Over the past few years, we’ve strategically built a strong presence in the dance music community and have had quite a bit of success in that space – whether it’s with Grammy Award-winning trio Rüfüs Du Sol or Billboard Music Award winner and Grammy nominee Illenium or David Guetta and Bebe Rexha’s most recent number chart-topping hit, ‘I’m Good (Blue)’”, say Warner Records’ COO Tom Corson and CEO Aaron Bay-Schuck, in a sentence that is definitely not too long or overly confusing.
“Now”, they go on, “with Major Recordings, we’re doubling down, putting renewed energy and dedicated focus on supporting even more acts from around the world. Sam will be the driving force behind our success, helping us ensure that this music and these artists make a true global and cultural impact”.
Mobarek (that being the Sam they referred to there, remember) adds: “At Major Recordings, we’re building a roster and team that reflects electronic culture and its roots in collaboration, integrity, inclusivity, and fun”.
“We’re bringing the independent spirit of the genre and giving it the major resources it deserves, supporting the broad spectrum of people who create this sound and the family of fans who love it. Our goal is to collaborate with the most innovative and talented artists on the scene. Many thanks to Tom and Aaron for giving me the opportunity to uplift and support our community”.
Speaking about Major’s first signing, Mobarek goes on: “Parisi are leaders of the new wave of high quality, innovative production that’s becoming more and more revered en masse. We here at Major and FFRR consider them the future of the genre and are excited to collaborate globally with the duo”.
Given how smart and definitely not confusing launching a label called Major as part of a major label is, you would think that there must be some sort of strategy at play here. And you would be right.
Commenting on that, Warner’s Director Of Global Strategy For Electronic Music, Anton Partridge, also comments: “I am excited to provide a global foundation to innovators like Parisi with Major Recordings and FFRR. Sam brings a wealth of knowledge and experience to ensure the label Major becomes the home for artists with an aspiration for worldwide success, and Aaron and Tom’s commitment to the genre will enhance our reach within the electronic landscape even further globally”.
Mobarek, by the way, joins from Mob Creative, the marketing agency that she founded. She also previously headed up marketing at Ultra Music. So she’s quite a major hire. For the major. And Major.
