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Warner Music launches new Pan-Asian dance label
By Chris Cooke | Published on Thursday 15 April 2021
Warner Music Asia has announced the launch of Whet Records, what it calls “the first Pan-Asian dance label”. And that new label already has a first signing in the form of Lizzy Wang.
The major says that the new venture will “work with both emerging talent and established DJs and producers, providing a powerful distribution platform and an array of marketing and management services to help its artists grow their fanbase throughout the region”.
The China division of Whet Records will be run by Zoe Yang, who has worked on various dance music events in the region, including Ultra Music China and EDC China. She will report in to the CEO of Warner Music Greater China, Jonathan Serbin, who also has a background in the dance music community, including having previously been CEO of Mixmag Asia.
Commenting on the new label’s first signing, Serbin says: “We are proud to announce the signing of Lizzy Wang to Whet Records. We believe her energy and enthusiasm on stage, as well as her skills as a producer, make her a great fit for our new label. She’s already proven herself as a major draw in China and Whet Records will help Lizzy expand her following to the rest of Asia and beyond”.
Meanwhile, said first signing adds: “I’m so excited to join the team at Whet Records and Warner Music. The region has been in need of a dedicated Pan-Asian dance label, and Whet is the ideal platform. I look forward to working with the team, and sharing my music with the fans”.
And finally, also commenting on the new label is Warner’s President of International Recorded Music, Simon Robson, who chips in: “Whet will blend the power of Warner Music’s network and expertise with the DNA of a true electronic music label. Jonathan has worked quickly to get this off the ground and we’re excited to show the world the talent brewing throughout Asia”.
