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Business News Deals Digital Labels & Publishers
Warner Music partners with Audiomack
By Andy Malt | Published on Friday 23 August 2019
Warner Music has signed a licensing deal with discovery-focussed streaming service Audiomack, the digital firm’s first agreement with a major label. Beyond just pumping in content, Warner will also work with Audiomack on new ways to break emerging artists on its platform.
“It’s important that we take a principled but adventurous approach to empowering entrepreneurialism”, says Warner’s Digital Strategy & Business Development Allan Coye. “We’re pleased to have found an innovative way to structure a commercial partnership with a discovery platform like Audiomack. The service is a terrific addition to our ecosystem, opening up exciting avenues for our emerging artists to directly engage an active audience thirsting for new music”.
Audiomack CEO Dave Macli adds: “We’re extremely excited to embark on this revolutionary deal with WMG. Warner has helped to break thousands of artists to a broad audience and our partnership with them will only foster the growth of their burgeoning talent by connecting them to Audiomack’s eight million monthly users”.
Launched in 2012, originally with a focus on mixtapes, Audiomack is credited with helping to launch the careers of rap acts like Migos and Chance The Rapper. Artists on the platform are able to upload an unlimited amount of music, with options to monetise based on ad revenue.
