Business News Deals

Warner Music partners with Jjust Music in India

By | Published on Tuesday 12 April 2022

Warner Music

Warner Music India and Jjust Music announced one of those strategic partnerships yesterday, with the two companies now all lined up to – and I quote – “create the next generation of Indian music stars”. Although the first release under the new JV sees the two companies work with an existing star, albeit one generally better known for his acting, that being Indian actor Tiger Shroff.

Jjust Music was launched in 2019 by actor and film producer Jackky Bhangnani, and – by allying with the company – Warner Music India is, the major says, “making its first foray into marquee Bollywood releases”. Meanwhile, the partnership also means “Jjust Music’s artists will benefit from being plugged into Warner Music’s global network”.

Says Bhagnani: “Jjust Music emerged from an ambition to create pathbreaking music and provide independent Indian artists with a platform, while supporting them with our experience, expertise and resources. I am THRILLED to bring to life my vision for Indian music through this unique collaboration with Warner Music India. Giving Indian music and artists the same exposure, support and opportunities as international music, this collaboration will only boost the confidence of our artists and enhance the quality of their music”.

And Jay Mehta, MD of Warner Music India, adds: “We’re absolutely delighted to partner with Jackky Bhagnani and Jjust Music. This collaboration will help us add value to our artists’ careers by offering support in a huge range of areas from live shows to brand partnerships. We’re eager to get into the Bollywood scene, but just as motivated to give a platform to talented and interesting artists performing non-film music”.