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Business News Deals
Warner signs Chinese rapper VAVA
By Chris Cooke | Published on Monday 12 August 2019
Warner Music China has signed rapper VAVA who, despite the rapping, has previously been dubbed the ‘Rihanna of China’. But also, in her home country, ‘the Queen of rap’, which kind of makes more sense. Having risen to fame at home via appearances on hip-hop talent show ‘The Rap Of China’, she had a track on the soundtrack to the US movie ‘Crazy Rich Asians’ last year, and is hoping to build on that to grow her international audience.
Confirming the deal, Warner Music China CEO Andy Ma said: “VAVA’s an incredible artist who has been instrumental in developing hip hop in China. This is a landmark signing for Warner Music and we think that VAVA has the potential to become a truly global star. Seeing artists such as VAVA collaborate with her peers from around the world makes you feel the Chinese music scene is really coming of age”.
VAVA herself added: “Signing with Warner Music is a dream. Creating music that I love is a life-long business for me, and I’m so honoured that Warner Music Greater China is giving me a greater chance to do what I enjoy. I can’t wait to partner with this industry-leading team!”
