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Business News Digital Labels & Publishers
Warner teams up with Blockparty for some NFT nonsense
By Chris Cooke | Published on Monday 24 January 2022
Warner Music has partnered with digital collectibles platform Blockparty to give the major label’s artists “access to cutting-edge Web3 technology in the world of non-fungible tokens”. Lucky them.
This isn’t your usual planet destroying NFT shit though. As well as using Blockparty to sell some top quality digital tat, artists and creators can also get involved in “NFT swaps”.
Because those using Blockparty’s “decentralised exchange” – or “DEX” – have, and I quote, “the option to bundle-sell their NFTs, where they can combine existing NFTs to swap, trade, or sell. By cutting out the middleman, creators, artists, collectors, and fans alike can now connect directly like never before through this unique experience”.
Exciting, huh? It’s just like those Panini stickers you used to collect when you were eight, except online and awful.
“We’re elated to be working with Warner Music Group, a company that continues to sit on the edge of technological and entertainment-based innovation”, says Blockparty CEO Vladislav Ginzburg. “We look forward to tapping into our expertise and creativity as we work with individual artists to ensure they have all of the tools they need to participate in Web3 and do so in ways that are unique to them, their brand, and their communities”.
Honing in on that decentralised exchange, he goes on: “Early access to our DEX will give WMG artists the ability to both expand their audience to reach Web3 enthusiasts, and foster deeper connections with their existing community by amplifying fan experiences”.
Oana Ruxandra, Chief Digital Officer & EVP Business Development at Warner Music, adds: “As technology and consumption patterns evolve, it’s imperative that we equip our artists and songwriters with all of the tools they need to participate in the virtual economy. This partnership with Blockparty furthers WMG’s Web3 reach by empowering artists and songwriters to craft their own digital stories through NFTs”.
There’s a lot of jargon flying about here, so you might still be confused. What we need is a real world example. Well, it just so happens that one Warner-signed artist is already getting in on this incredible opportunity. Finnish singer Stig is “planning to use these tools to launch NFTs that capture his iconic moustache and array of trendy five panel caps – a nod to wearables found in the metaverse and his ambitions to participate within it”.
Who wouldn’t want a digital moustache to wear in the metaverse?
