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Warner teams up with Tong to relaunch FFRR

By | Published on Tuesday 24 May 2011

Warner Music

Warner Music yesterday announced it is teaming up with Radio 1 dance music chap Pete Tong to relaunch the FFRR record label, which Tong originally launched in the mid-eighties. The BBC deejay will work closely with Warner Music UK CEO Christian Tattersfield on the revived dance imprint, whose first signing are London-based duo Paper Crows.

FFRR was originally a subsidiary of London Records, which was in turn a subsidiary of Polygram, but both FFRR and London were sold to Warner Music when Universal bought Polygram back in 1998, all of which means Warner are also sitting on much of the FFRR back catalogue.

Confirming the relaunch, the Tong-meister told CMU: “I’m very excited to be working on the front line again as an A&R man. It’s a very exciting time for artist development and music in general and I think I can make a positive contribution. I have been lucky enough to have been educated by some of the all time great producers and record company executives during my career and I want to make that count. Warner Music Group has a fantastic heritage and working with Christian again is a real pleasure. The music and the new artists are already on the way!”

Tattersfield, meanwhile, added: “I’m delighted to have the opportunity to work with Pete again. His experience, influence and credibility are second to none and make for a fantastic addition to our A&R mix. Dance is a genre that constantly redefines itself, so someone of Pete’s calibre, who embodies that dynamic and experimental spirit, is going to be a huge asset to our artists and our company. Paper Crows are a very exciting band, and them joining FFRR underlines that the label is a home for extraordinary talent with the potential to build large, loyal fan-bases”.