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Warner’s ADA allies with new label Never Seven

By Chris Cooke | Published on Friday 3 September 2021

 The UK wing of Warner Music’s label services division ADA has announced an alliance with a new label called Never Seven. Founded by music curator and artist manager Jasmine Srih, and marketing and A&R exec George Quann-Barnett, the new label is also backed by Sam Eldridge’s UROK Group.

It’s the second ADA deal involving Eldridge in less than a month. He’s also backing the label offshoot of radio station Foundation.fm, which aims to improve the gender balance in broadcasting and to champion underground female music talent. FFM Records also allied with ADA last month.

Talking about their ADA deal, the Never Seven founders – Srih and Quann-Barnett – say in a joint statement: “We’re incredibly excited to be working with the forward-thinking team at ADA to deliver the vision for our label. We’re passionate about providing a platform to pioneer innovative artists, an ethos that we’ve already seen is shared by both Sam and Warner Music UK. There’s no better team to actualise our ambition, and we can’t wait for everyone to see what’s next”.

Speaking for Warner Music UK, CEO Tony Harlow adds: “The partnership with Never Seven allows us to not only extend our relationship with Sam, but enables us to keep championing independent voices that deserve to be heard. Everyone at WMUK and ADA is looking forward to working with Jasmine and George to bring these unique voices to a global audience”.

Meanwhile Eldridge chips in: “Jasmine and George’s ability to tap into the musical zeitgeist and identity exciting new talent that will connect with audiences is impressive. We’re incredibly ambitious for Never Seven, and I’m looking forward to working with Warner Music and the ADA team to propel these artists to greatness”.

The first releases from Never Seven come from Joviale and Kezia.