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Warner’s ADA announces an executive rejig

By | Published on Thursday 9 September 2021


Warner Music’s label services business ADA has, and I quote, “reimagined” its leadership structure. Though it will still be led by human beings with job titles like Head Of US and Head Of International. Which isn’t very imaginative. Stick trees into the top jobs with titles like Grand Overseer Of Magnitude & Magnificence, and that would be a reimagining I could get behind.

Anyway, ADA has hired former Mass Appeal Entertainment boss Marcus Siskind as its new Head Of US, while Adriana Sein joins the Warner division from Sony Music to come Head Of International. They will both report into Cat Kreidich, who became overall President of ADA earlier this year.

“The independent music community is a vital part of Warner Music Group’s global business, and this move ensures that ADA is set up to continue super-serving our label partners and artists in the long-term”, saus Kreidich. “With Marcus and Adriana at the helm, we’ll be organised to work even more strategically across the organisation – accelerating our global capabilities and local impact as we push full speed ahead. I am THRILLED to welcome these deeply respected, forward-thinking executives to the ADA family”.

Also being welcomed to ADA in this executive rejig is Jeremy Sponder, who joins from Universal Music to become VP Of Catalogue, and Samantha Moore, who moves over from Sony’s The Orchard to become Chief Of Staff. Meanwhile, Kyle Aycock has been promoted from VP to SVP of Finance, and a very fine sycamore will be the new Office Administrator.

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