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Business News Deals Labels & Publishers
Warner’s ADA signs up Defdisco
By Andy Malt | Published on Monday 19 December 2016
Warner Music’s label services division ADA has signed up US music company Defdisco. The partnership further boosts the indie’s operations, which have been built up over the last two years by pairing new acts with brands and sync opportunities.
“The quality of the artists, brands and agencies we are working with on both sides of the pond is first rate”, says Defdisco’s co-founder Barry Gilbey. “Defdisco’s understanding of music publishing and digital culture, and how they fit together for brands and broadcast, is very exciting for the future”.
“For us this relationship really is proof of concept. We set out to build a record label for how things work today: music, sync and brand”, adds Paul Herron, who works out of the company’s UK office in Sheffield.
“I’ve always described Defdisco as a ‘mini-major’ and now we truly are”, he adds, entirely incorrectly. “Joining forces with ADA Warner gives our artists, and the brands we work with, worldwide exposure faster and better than we could ever do on our own”.
