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Warner’s Arts Music partners with Fred Rogers Productions
By Andy Malt | Published on Thursday 9 April 2020
Warner Music Group’s Arts Music division has entered into a new partnership with American not-for-profit children’s TV company Fred Rogers Productions to release music for its animated series ‘Daniel Tiger’s Neighborhood’.
Based on ‘Mr Rogers’ Neighborhood’, a show presented by the late Fred Rogers that ran for more than 30 years on US TV, ‘Daniel Tiger’s Neighborhood’ uses characters from the original show to continue to teach young children about emotions and respect. It first aired in 2012 and will return for its fifth series this summer.
“I grew up watching ‘Mr Rogers’ Neighborhood’ and always admired the values of kindness, respect, learning, friendship, fun, and imagination that Fred Rogers conveyed to children in such a personal way”, says Arts Music President Kevin Gore.
“I’m THRILLED to be able to be a part of continuing his legacy through our partnership with Fred Rogers Productions for ‘Daniel Tiger’s Neighborhood'”, he goes on. “A show that perfectly blends the nostalgic with the modern while emphasising those timeless values. In the same way that Fred’s music helped amplify these positive messages in his original show, the songs from ‘Daniel Tiger’s Neighborhood’ will delight, comfort and inspire children and families for many years to come”.
CEO of Fred Rogers Productions, Paul Siefken, adds: “Music has always been a key part of ‘Daniel Tiger’s Neighborhood’. It’s what helps make the parenting strategies featured in each episode of the series so effective and useful for pre-schoolers and families in their everyday lives. We are excited about teaming up with Warner Music Group’s Arts Music division to help make these songs and prosocial lessons from the show accessible to even more young fans and their families in neighbourhoods all across the globe”.
Very well known in the US, Fred Rogers – who died in 2003 – was recently brought to wider international attention when played by Tom Hanks in the film ‘A Beautiful Day In The Neighbourhood’. He was also recently memorialised in the 2018 documentary ‘Won’t You Be My Neighbor?’
