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Digital
We7 launches mobile app for personalised radio
By CMU Editorial | Published on Monday 7 March 2011
We7 has announced that it will launch a new mobile app which will bring its Pandora-style ‘Internet Radio Plus’ service to Android-powered mobile phones. An iPhone app is due to follow next month.
As previously reported, while We7 continues to offer Spotify-style on-demand streaming, the company is now much more proactively pushing its personalised radio service, which plays a continuous stream of music based on an initial artist choice.
The original We7 mobile app is based around the full on-demand streaming option and only available to paying subscribers.
The new app will make the personalised radio service work on mobiles too, with We7 caching tracks it has selected for any one user onto their phone for multiple plays, reducing both the service provider and user’s bandwidth costs, and meaning the service can continue to play when there is no mobile signal.
The new app will be available for free for those willing to tolerate ads, while premium users can get the service ad-free.
Launching the new service, We7 chief Steve Purdham told CMU: “Mobile signals are unreliable for radio streaming but with the new We7 app you can still ‘use it if you lose it’ – continuing to listen to your favourite music radio stations, regardless of connection. We7 radio lets you ‘charge’ up your mobile with great music and will transform radio listening across Europe as smartphones become the primary connected mobile device in the next few years”.
