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Digital
What impact is new look Facebook having on band pages?
By CMU Editorial | Published on Tuesday 27 March 2012
There’s been quite a bit of chatter in the grass roots artist community of late about what impact Facebook’s enforcement of its new fangled timeline on all users will have on those who use the social network as a key platform to engage with, sign up and sell to fans.
As previously reported, while for normal users the switch from the old Facebook profile format to the new timeline isn’t too drastic (after all, for most users few other people are actually interested in looking at their profile page anyway), for those that use a Facebook Page as a key online destination for fans, it’s flipping irritating that said fans will now always be presented with the default timeline. Previously artists and brands could dictate that the default landing screen was a plug in over which they had more control in terms of promoting content, products and sign up.
As Facebook starts to make the timeline format compulsory, Digital Music News has been looking at what impact the shift has had on the use, by fans, of artists’ apps that are hosted within the social network, and which would previously have been said artists’ landing pages. And it makes for gloomy reading for those who were relying on those apps for engaging fans.
Of course you could argue that artists using such apps, and the makers of the technology they employ, are still on a learning curve regards how to maximise the potential of the new look Facebook. Though some pessimists reckon that, even if lessons are learned, the new look Facebook pages will never be as effective as the old design.
See DMN’s depressing graphs here.
