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Brands & Merch Business News
Will.i.am reveals his car, didn’t know ex-BFF Cheryl was even married
By Aly Barchi | Published on Friday 26 September 2014
Futuristic pop super-genius, tastemaking brand architect and tireless entrepreneur Will.i.am showed the new Lexus he’d ‘designed’ to the world for the first time on Wednesday night. Taking place in Paris, the big reveal revealed… well, an expensive silver car essentially.
Engineered by i.am and a team of real mechanics to appeal to “younger, urban and more design-oriented customers”, the snappily-titled NX 200t F SPORT has cool features like “the ability to capture panoramic photographs and video footage whilst driving”, which surely won’t distract anyone from the task of actually driving. There are additional cool features I won’t detail right now because, hey, this isn’t a car advert.
So anyway, does anyone care what Will.i.am had to say on joining Lexus in its inexplicably-named ‘Striking Angles’ promo initiative? Anyone at all?
Well he said this: “When I found out Lexus wanted me to be involved in the ‘Striking Angles’ campaign, my first thought was, can I design a car with you? I’m honoured to be launching my bespoke Lexus NX F SPORT in Paris – this car is super fresh and incorporates my personal style. My point of view is the best kind of design will encourage other people to interpret that design”.
In other news, Will was so caught up with designing his big silver camera-car that he didn’t realise his one-time best friend and collaborator Cheryl Tweedy-Cole-Fernandez-Versini had married again. Still, as he said this week via the Daily Mail, he nevertheless thinks it’s “dope” that she and that French man are happily wed.
