Digital

Will.i.am: We need to marry music and science

By | Published on Friday 4 May 2012

Will.i.am

Will.i.am reckons the music industry still has a long way to go when it comes to truly embracing the digital era, and should “marry music and science” for future success. Or at least that’s what Management Today is saying, quoting the Black Eyed Pea and ‘The Voice’ coach from a speech he gave at the Royal College Of Art’s Innovation Night in London earlier this week.

Apparently he said: “The music industry never had an appreciation for technology. We’re [only] going to work out how to make money once we marry music and science. Apple is worth $800 billion now – the music industry far less. Music helped define what that company is, but they made all the money”.

Yeah, thanks for that Will.



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