Brands & Merch Business News

World Cup footballers banned from wearing Beats headphones

By | Published on Thursday 19 June 2014

Beats Electronics

Football players at the World Cup have reportedly been banned from using Beats headphones, due to an agreement between FIFA and one of its sponsors, Sony.

Players were apparently sent free pairs of Sony headphones ahead of the tournament, though few have been seen using them. Beats, meanwhile, also gave free headphones to key players, which have proven more popular. However, FIFA have banned any players from wearing Beats accessories when inside stadiums for matches or at other official events, according to Reuters.

This follows a similar move by Beats at the 2012 Olympics, where many athletes were given the distinctive headgear and often seen using it, despite rival Panasonic’s official sponsorship of the event.