And Finally Media

X-Factor watched by lots of people and stuff

By | Published on Tuesday 14 December 2010

More than seventeen million people tuned in to the ‘X-Factor’ final on Sunday night, with an estimated 19.4 million tuning in for the big result where Matt Cardle was declared the overall winner of this year’s contest. That’s the biggest ever audience for the talent show, up 300,000 on the series’ climax last year, assuming you ignore the fact TV ratings are basically made up (well, guessed).

It also resecures ITV and Simon Cowell the accolade of owning the biggest light entertainment franchise in the UK. Though they’ll probably be more pleased with the news that Sunday night’s ‘X-Factor’ phone vote brought in £5 million in cash, a figure shared between the show’s owners, producers and broadcasters. 

Cardle has been busy doing the media rounds as he tries to get his woeful cover of that lacklustre Biffy Clyro song to the Christmas number one spot, giving more exclusive interviews than that adjective really allows. Still, it’s working, according to the Official Chart Company his single is currently leading the race for Christmas chart domination by some way, having shifted 112,000 units in its first day on sale. He is quite some way ahead of this year’s anti-X campaigns, ‘Surfin Bird’ having shifted 25,000 units and charity fundraiser Cage Against The Machine 6000.

Among the questions asked of the ‘X-Factor’ champ yesterday was whether there was truth in the rumours One Direction member Harry Styles whispered to him “think of how much pussy you’re going to get” shortly after he was declared winner on live ITV. Cardle seemed to confirm that was, indeed, Styles’s remark, telling This Morning: “He’s a cheeky boy, he’s young; he was being cheeky”.

It is true all Syco signings get lots of pussy, that’s what’s believed to have held up Shayne Ward’s career, him being allergic to cat fur. Talking of which…

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