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YMU launches in-house record label, AmperSounds

By | Published on Thursday 3 March 2022


Artist management firm YMU has announced the launch of its very own record label, called AmperSounds.

Partnering with distribution and label services outfit Believe, the new label will release music from new and emerging artists on the YMU management roster and from elsewhere. It will be led by YMU’s Head Of Streaming, Alistair White. Initial signings to the label are Lucy McWilliams – who is an existing YMU client – and Oli Fox – who is not.

“We already have a wealth of amazing in-house talent at YMU, which has a fantastic track record of overseeing all aspects of numerous successful campaigns, so it made complete sense to launch our own label which can be a launchpad for new and emerging talent that we already represent or other great artists we discover”, says White.

“We already have several exciting new artists and number of releases lined up for 2022”, he adds “and our partnership with Believe gives us additional expertise and the reach to engage with new audiences on a global basis”.

Ben Rimmer, Believe’s Director Label & Artist Solutions, says: “YMU’s approach to developing artists is completely aligned with Believe’s. As a top ten global management company YMU’s team is already in place to run a modern record label in partnership with Believe’s passionate team of digital music experts across 50 countries, led here by Senior Label Manager Samantha Connaughton”.

“YMU will leverage Believe’s fully independent global distribution network”, he goes on, including “editorial, marketing and audience development services; and [our] leading technology platform”.

The label’s first release will be new Oli Fox single ‘The Season’.