Brands & Merch

You Me At Six write song about Thorpe Park rollercoaster

By | Published on Wednesday 7 March 2012

You Me At Six

I think every band in the world at some point in their careers has probably thought to themselves “what we really want to do is write a song dedicated to a theme park ride, but what would really make that special is if the theme park officially endorsed our musical tribute”.

Well, every band in the world, bow down to the superior force of You Me At Six, who have persuaded Thorpe Park to officially sanction their musical interpretation of the Surrey amusement park’s newest rollercoaster. Or, possibly, have been persuaded to write a song for the new Swarm ride in return for a wad of cash, perhaps being assured “turning a rollercoaster into art worked for Johnny Depp, didn’t it?”

So yes, the EMI-signed band – who originally hark from Surrey – will release a song in honour of Thorpe Park’s newest ride The Swarm, “the UK’s first winged rollercoaster” which celebrates “apocalyptic devastation” complete with, according to this here press release, “genuine plane wreckage”, which sounds like fun.

Confirming the partnership, Thorpe Park’s Divisional Director Mike Vallis told CMU: “We are enormously excited to be working with You Me At Six to mark the launch of our most extreme rollercoaster to date, The Swarm. At Thorpe Park we strive to give our adrenaline seeking fans an experience that they won’t get anywhere else, so it is hugely exciting that the world’s first dedicated song for a rollercoaster will be written for us – I’m sure our customers will jump at the chance to add this track to their iPod playlist”.

Meanwhile Rafael McDonnell from the EMI department which set up this interesting partnership (yeah, we can seemingly diss something in our first paragraph but still find it interesting) added: “This partnership between Thorpe Park, EMI Music and You Me At Six is a great example of how brands can work together with the music industry to creative innovative content and marketing. The band have written a great track and the strategic fit between the tone and feel of The Swarm rollercoaster and You Me At Six makes this a perfect collaboration which benefits everyone in this partnership”.